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In March, Rolex turned heads at the replica Watches & Wonders trade show in Geneva by unveiling a Day-Date watch with a jigsaw puzzle dial and emojis replacing traditional numbers on the date wheel. This unconventional timepiece has since become a focal point for watch enthusiasts, sparking both admiration and disdain among collectors. Notably, John Mayer, a highly influential watch collector, expressed immediate admiration for the innovative "Puzzle Dial."
Russell Kelly, COO of Fourtane Jewelers in Carmel, CA, shared his conversation with Mayer about the watch shortly after its debut. Both agreed on its uniqueness and creativity. When Rolex allocated one of the first "Puzzle Dial" watches to Fourtane, Mayer was the obvious choice for ownership, given his significant impact on the watch-collecting community.
Kelly recounted Mayer's visit to Fourtane to pick up his new acquisition. Mayer, donning a Tiffany-stamped gold Rolex Daytona 6263, spent over an hour with Kelly and owner Josh Bonifas. The highlight was presenting Mayer with the "Puzzle Dial" Day-Date, which he received with evident enthusiasm. Trying it on, Mayer explored the watch's 31 emojis and seven sayings, replacing traditional date and day indicators.
Last Friday, Mayer publicly showcased the watch, leading to a surge in inquiries at Fourtane. The Day-Date, now colloquially known as the "Emoji Watch," had admirers before Mayer, but his endorsement significantly amplified its popularity.
Despite its playful concept, the "Jigsaw Dial" Day-Date employs intricate champleve enameling techniques, a centuries-old method involving carving into metal and filling it with powdered glass. Kelly emphasized the watch's unique blend of modern, light-hearted design with traditional craftsmanship, making it a standout within Rolex's prestigious lineup.
The watch features seven words, including "Happy," "Eternity," and "Love," displayed at the top, and 31 emojis, such as the Rolex crown, Magic 8 Ball, panda, ladybug, and a smiling face. This unconventional marriage of old-world technique and contemporary design marks it as one of the most peculiar additions to
replica Rolex Explorer catalog.
Mayer's affinity for distinctive timepieces, evident in his association with the "John Mayer" Daytona and gem-set Rolex variations, aligns perfectly with the eccentricity of the "Puzzle Dial." Kelly anticipates its rarity, suggesting it might be a one-of-a-kind addition to Mayer's collection.
After sizing the watch, Mayer spent the day in Carmel, enjoying its sights while embracing his newly adorned wrist. The trio, concluding the day at a Michelin-starred local restaurant, showcased Mayer's genuine delight with his Emoji Watch.
In the end, Mayer walked away thrilled, reinforcing the notion that the Emoji Rolex is not just a timekeeping accessory; it's a unique expression of individuality and joy.